Just One Look (that's all it took!)

Falling in love is often the result of “just one look”. It seems that Doris Troy knew this back in 1963, when she and Gregory Carroll wrote this hit song. The song captured simply and memorably something we all know. It just takes one look.

Websites today are getting onboard with this simple truth. Marketers look for “one click” action. Open the site, be wowed by what you see, and click through to the product or service. Too many choices, too much information, no striking graphics or no clear message do not woo or wow your audience.

Fall in love with a sunrise, a song, a someone, or…

Keep it bold, simple and memorable. It just takes one look.