My uncle always put honey on his toast. Always. It made breakfast quite simple to navigate…and what could be sweeter than honey, except, perhaps, a first kiss?
The presentation of a website menu, its front page view, needs to be simple and sweet. The menu is, really, another image on the page—too complex, the attention wanders—too bland, no attention at all.
You will be tempted to make your presenting menu exhaustive. There is so much you want to say, so many details to cover, so much you have to offer! Be patient with your design.
A sweet kiss, a simple list: these will linger and lure visitors deeper into your site.