"Rubber Ball" (Bobby Vee - 1960)
Bobby Vee loved his girl so much that even when she “…called him by some other guy’s name” he bounced back to her like a Rubber Ball.
What does Bobby Vee have in common with a good website? They both work with any circumstance, any strain of design, any shape of love. Bobby stretched his arms to meet his love anywhere.
Your website has to do the same…well figuratively. It needs to look good on an iPhone, an iPad, and a desktop. When it does that on its own it’s called “Responsive”. If your site doesn’t reach your audience anywhere, if it is not responsive, then it is…more like an internet medicine ball.
I don’t know of any good songs from 1960 about medicine balls. Do you?