Of Barns and Brands IV

Logos have been around a long time. Empires have used them (SPQR being the most famous). The famous and not so famous have used logos to seal their personal documents. Printers have used them. Artists have used them. Corporations, small companies, and individual enterprises—logos abound. Golden Arches anyone?

What makes for a good logo? It must be: simple, iconic, and memorable. Think of the first five logos which come to your mind. VW. McDonalds. Starbucks. Google. Grafton Web Sites (a little SEO effort here). 

A logo should draw folk into the heart of who and what you are as a business, non-profit, artist or blogger. One sees the logo and thinks of you. I vowed to avoid the topic of hot-iron branding in this series, but that’s just what those brands were: personal logos. A logo is your “John Hancock”. 

Even barns have logos—the lovely weathervane. I don’t have a weathervane on the top of my barn. I have thought of it often, and know that it would go just here—on top of this ridge structure; reaching up to the clouds.

Peter Pierson