“Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. At the same time, they help visitors scan your page and quickly find the information they're looking for.” from Squarespace Help Guide on SEO.
I love to organize things. “A place for everything, and everything in its place” has long been my guiding life principle. I have a certifiable case of OCD. When I built my barn I thrilled at the idea of having places to hang and store all my various tools, implements, fasteners, and assorted collections of stuff.
I have also reached that age when my careful and thoughtful stowing away of this or that object, accompanied by thoughts of, “What a clever place to put this!” consistently results in day long searches for said object in the weeks or months later when I really need to find it. When we finally sell and move out of this house I fully anticipate a steady stream of, “So, that’s where I put that!” exclamations.
All of this to say that your website is like my barn. It is a great repository for carefully placed and stored things. Not only do I say so, but every SEO guide I have read says so. And this is true, as I noted last week, with the Alt Text labeling of images, AND, the use of Headings.
Here, for instance, is a section heading, a section about headings. In the HTML language that is used to create most websites this should be designated Heading 1 or H1 if, in fact, it is the main heading of the page. If it is a sub-heading H2 is the appropriate tag. In Squarespace there is a simple pull down menu whenever you write text that allows you to choose H1, H2, H3, normal, or quote.
As every OCD past master knows that putting things where they belong matters—and pretty much guarantees that the cosmos will continue on its merry way in relative peace. Search engines, like Google, are charter members in this OCD fellowship and do care about the use of H1 and H2 tags. In the world of SEO site design is only part of the equation. Getting the Headings right is critical.
Which leads one to consider Key Words—a subject that makes my aging brain explode. So, next week…