An important application of this Inside…Out principle of garden and website design was revealed to me at a home I visited recently.
The truth is that I was cruising this neighborhood to find images for this series of blogs; doing an Outside…In approach, as it were. I stopped my bike to photograph a house on one side of the street and realized that a resident of a house on the other side of the street was at her mailbox, possibly wondering about my reason for loitering (a touch of paranoia here). I decided to take the bull by the horns, go Inside…Out, and walked across the street to ask if I could take some shots of her home.
One could not see much of the house from the road, a large privacy hedge doing what it does best. However, scanning the entire street front I noticed a walkway of sorts coming out from the driveway at an angle toward the road. I inquired and learned that it was slightly random and yet not really random at all.
There were three or four citrus trees on that section of the lawn, between the street and the side of the property. This stone walkway served as an easy way for the homeowner to go out to the trees and trim them or pick their fruit. This is the best of the Inside…Out principle. Orient your garden in a way that draws the owner and visitor out into it…and better still allows the gardener to prune and harvest with ease.
The view of your website, from the Inside…Out is a view fully aware of all that your site has to offer. I recently did a website for a cathedral, being mindful of how an outsider might look in and consider visiting or joining, and also mindful of the already established parishioners and the many cathedral resources they might wish to access, the look from the inside...out, as it were—all without cluttering up the homepage and diminishing the vibrant beauty of the cathedral and its majestic worship.
Your website is not just for the visitor; you should be excited by it as well, eager to trim it here and harvest its fruit there. Your enthusiasm for the site will inspire you to make it even more attractive to the prospective client, customer or curious browser.