Speaking of Google. One of my clients is starting to collect some very positive reviews for their business. We have set up the website so that customers can leave a review right on the site with a KudoBuzz app, or they can click a button and be led to a page where they can submit a Google Review. It is these latter Google Reviews that lead to higher ranking in searches.
I was a good math student, and still love the predictable nature of equations. This is why I love computer stuff; so much is predictable and certain. (There is a philosophical/existential component here as I freely acknowledge that I don't like uncertainty and I don’t like things I can’t control).
If you have five reviews and they are all Five Star reviews, what is the average review score?
Not so fast. Google goggles work on a different principle than straight forward math. Google will say to itself, “Your five star ratings are great, but they come from a relatively small sampling of customers. If you had 100 reviews surely some of them would be 2, 3, or 4 star ratings. So, in order to reflect what you have not told us, and what those 95 silent customers have not told us, we are going to score you at 4.8.”
Apparently there are some other twists and turns to the Star Rating Algorithm, but I would rather not start the day with a venture into those ever-changing quicksands of the Google Algorithm.
Suffice it to say, my customer and I are adjusting to this reality. We need good reviews, and we need more of them, and Google will give and Google will take away.
Google Goggles Boggle the mind.